When sending campaign emails to your customers, you may experience that the email ends up in the recipient's spam folder.

This is generally due to automatic checks that assess whether the email address or the content of the email appears trustworthy or could be associated with spam.

One solution could be to ask recipients to add the email address to their list of approved senders, but there are several ways to address this without necessarily involving the customer.

E-mail tester

If you experience issues, you can first try an email tester to check your email/message, such as this one:

https://www.mail-tester.com/

Send a regular newsletter to the auto-generated email address provided on the page, and click the "check your score" button.

You will then receive feedback with a score and clear points about what is good and what can be improved.

Actions

If you need to take action, this article may be helpful.

Note that this is technical work, and you may need assistance from your local IT support.

See the article here: https://sendgrid.com/en-us/blog/10-tips-to-keep-email-out-of-the-spam-folder

Campaign emails that end up in spam

Before you begin

E-mail tester

Actions